Customer
ABR Telecom
Date
01/2022
We deliver
Visual Identity
Responsible team
Nelson Pereira
Mariana Colucci
Bárbara Barcelos
Beatriz Teotônio
Sávior Soares
ABR Telecom: The solution for telecommunication businesses.
Challenge
Update the brand of the largest association of telecommunication operators in Brazil.
ABR Telecom is a technology company specialized in shared-use solutions and integrated management for Brazilian Telecommunications Service Operators. In 2022, the company realized the need to update and communicate the professionalism and technique required to serve large telecommunications operators in Brazil. The opportunity then arises to review and rebuild your visual identity.
Solution
Modernize the brand without losing its essence.
During the restructuring process, it became apparent that some fundamental elements of its identity were already rooted in its essence. Therefore, we sought to preserve such elements combined with new components that would give a more modern tone to the brand. The most significant change occurred in the logo, abandoning the infinity symbol in favor of something that visually represented key brand concepts: connection, synergy, movement, technology, and the human dimension. In addition, our color palette has undergone an overhaul, incorporating new shades of blue and adding highlights in shades of yellow.
Result
A new vision for the future of Abrtelecom.
We developed a new visual identity that aligns with the brand's current moment, enabling its consistent growth while preserving its essence. With a new logo and streamlined shapes in constant motion, the brand's application possibilities expand exponentially. In addition, this new visual identity allows ABR to establish relationships with the brands of partner operators without generating visual conflicts.
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