Case study
@EuSouNoel
The action @EuSouNoel (I Am Santa) brought the good old man directly from Lapland to live a Christmas in Brasilia.
- Advertising
- Case
- Com depoimento
- Communication Campaign
- Performance
- Social Media
- Strategy
Present a Christmas action that would provide a differentiated experience for Taguatinga Shopping customers.
Every year, the malls carry out a campaign for Christmas, the most important date for retail. Our challenge was to create a differentiated action capable of engaging the public on social networks and that would draw the attention of the media.
We brought the good old man directly from Lapland to live a Christmas in Brasilia.
Christmas actions usually revolve around the humanization of Santa Claus inside a mall. To enhance this concept of humanization, we brought the character to the world of social media. The good old man became a digital influencer throughout the campaign.
With 45 days of campaign, we had more than 600 insertions in the media, 42 thousand face-to-face visits and 60 thousand engagements on social networks.
5k followers in 1 month and a half on Instagram. 12% increase in the flow of people in the mall compared to the previous year. 10% increase in the number of sales compared to the previous Christmas. 51% increase in the number of participations in the draw compared to the previous year. 98% increase in new customer acquisition. 42% increase in coupons and 45% increase in the value of the exchange notes. We earned R$ 720k in spontaneous media, on Globo, SBT, Correio Brasiliense, Jornal de Brasília, Metrópoles and others.
