Manta

The brands Aquafan, Raia10 and Natchibum came together to create the largest network of swimming schools for all ages – babies, children, adults and the elderly – in Brasília and present a new value proposition for the aquatic education market. For this, we came together to build a new positioning, in which the emotional connection was stronger, presenting the benefits for each audience.

To become a market leader, it was essential to go beyond simple technique and create an environment that engaged students emotionally, while promoting quality in aquatic education.

The brand was built on the idea that teaching swimming should be transformative, not only in the physical aspect, but also emotional and community. We propose a journey that unites excellence in aquatic teaching with a real focus on the well-being of students, ensuring a welcoming and safe space, but also fun.

The "Growing Up Swim" concept was developed to create a true community, in which learning happens in a natural, empathetic and personalized way, serving from children to the elderly.

The brand's purpose, "To be the most breath for people's lives", reflects our mission to positively impact the health and spirit of our students, going beyond the pools.

The execution of the strategy was designed to create a unique experience for each Manta target audience. The school uses the Gustavo Borges methodology, nationally recognized, and applies a personalized approach in class, ensuring that each student feels welcomed and challenged.

The state-of-the-art facilities, with sustainable technologies and advanced security systems, were key to providing a safe and pleasant environment.

The communication was aligned with the brand's tone of voice, which mixes lightness, security and involvement, with messages such as "In every stroke, a hug"