Xplore

Xplore, a firm specializing in immigration, faced the difficulty of generating digital lead volume for a commercial team of six people. Trust was low after a poor experience with a previous partner, and there was a goal of getting at least 300 monthly leads to justify the contract renewal.

Using a Growth process, the Look & Feel team started with a diagnosis of previous campaigns to define hypotheses, testing positioning, formats, segmentation and channels. The first sprints helped validate the best strategies, enabling a scaling of investment to maximize leads.

In the first month, the lead goal was exceeded, reaching 636 leads, of which 45% were qualified (SQLs) and generated $100,000 in revenue in the first three months. Today, the monthly average is 800 leads, with a qualification of 50%.