Customer
Viva Park South
Date
01/2023
We deliver
Sales Campaign
Viva Park Sul: Sophistication and Modernity in Brasilia
Challenge
How to boost sales and generate leads for a project that has already been launched?
Viva Park Sul is a high-end real estate development in Brasilia that combines innovation, elegance and a privileged location, offering complete leisure and incomparable views. With sales and lead generation below expectations, Viva Park Sul needed a fresh approach. The challenge was to adjust the media strategy and promotional actions to increase commercial performance and attract potential buyers.
Solution
Segmentation and strategic impact for conversion.
The strategy involved precise segmentation and high impact on and off-line media channels. Detailed diagnostics of the communication history and campaigns were carried out in order to adjust the creative, subtitles and segmentation. Lead qualification and the structuring of a contact funnel were implemented to transform leads into qualified visits to the enterprise.
Result
Exceptional ROI with high sales conversion.
The strategy resulted in 6 million impressions, generating 1,237 leads and 60 scheduled visits. With 36 units sold, the investment of R$260,137.98 generated a return of R$23,970,000.00, proving the success of the impact and re-impact model.
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