Customer
Não Era Amor
Date
01/2021
We deliver
Branding & Website
Responsible team
Fernanda Hakme
Bárbara Barcelos
Beatriz Teotônio
Mel Valim
Mariana Colucci
Nelson Pereira
We want women to make stories and not become history.
Challenge
Consolidate the brand of an expanding impact business.
With the challenge of helping women get out of abusive relationships and regain control of their lives, Não Era Amor (It wasn't love) comes up with specialized methodologies to offer specific therapies on the subject. And with the need to expand the business, expanding its impact reaching not only women, but also psychology and society, our challenge arises.
Solution
Development of a new Branding and Website
After an extensive process of research and understanding of the business, we understood that we would need to define a brand strategy that would position Não Era Amor for its intellectual property in the theme of specific therapies for abusive relationships. Thus placing the brand as a reference for women, for psychologists and for society as a whole.
Result
Renewed branding, interactive website and touchpoints that connect.
We defined that Não Era Amor's market positioning should be an impact business, but that the most appropriate way to present the brand would be as an impact movement, concerned with impacting women, society and psychology to build a world free of abusive relationships. The whole process materialized in a strong and sensitive brand with points of contact concerned with connecting with each woman who interacts with the brand.
After a few frustrated attempts with digital marketing and almost giving up on it, we found in Look’n feel a humanized service, connected with our values and the values of our customers. Look arrived to change the way we were doing things in a sensible way, improving our strategies, our impact and our numbers.
We joked that the meetings were “therapeutic”, the service is very personal, making us feel at home, we recommend LNF to everyone! It is a successful partnership and I wish it will last for a long, long time. All people in the area should have the chance to learn humanized marketing from you.
You were a gift in the trajectory of our project! I would also like to leave a special thanks to Fernanda who was attentive eyes and ears and managed to listen to everything from our heart and transform this into effectiveness and professionalism. On behalf of the entire team of Não Era Amor I thank you for everything!
Polly Abreu
Counselor of Não Era Amor
[CASES]
Other projects we impact
Challenge
