Customer
Carreira Preta
Date
06/2022
We deliver
Strategy & Verbal Identity
To open paths for the joint progress of black companies and professionals.
Challenge
To assist one of the pioneering companies in the development and professional direction for black people: Carreira Preta.
Our biggest challenge was to reposition the brand through a new strategy and verbal identity. Reinforcing the pillars of the business and the main differentials that make us stand out in this market. With this, we were able to bring more coherence to the discourse and expand the clients' view of the company's field of activity, which for a long time was limited only to recruitment and selection.
Solution
Develop a new strategy and verbal identity more aligned with the essence of the Black Career.
After an immersive process of understanding the client's reality, it was possible to develop a diagnosis that guided us to develop a new strategy and verbal identity more aligned with the essence of Carreira Preta. We reinforce in the discourse the flexibility and adaptability of the Black Career in helping to empower black professionals in the job market. In addition to reinforcing the importance of this for the development of companies and all the impact that more inclusive cultures generate in society.
Result
Creation of new purpose, slogan and manifesto text.
I thought everything was incredible! It seems that you absorbed all our good feelings and turned it into an incredible result in the delivery! I loved it! Congratulations!
Michele Salles
CEO
[CASES]
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