Verdú

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Branding

Customer

Verdú

Date

01/2021

We deliver

Branding

Responsible team

Fernanda Hakme

Cultivating the good!

Challenge

A new brand for a new business model.

The Verdú brand was born as a solution for the evolution of the company “Projeto Compostar”, which since 2017 has offered a solution for the correct disposal of organic waste for individuals and companies.Our main challenge with the branding work for the spin off was to create a new brand in the segment, bring a name with meaning and clear positioning to communicate with audiences and not generate confusion in the name transition. Due to the context of the segment, it was important to bet on a consistent verbal and visual identity, generating differentiation and notoriety.All this combined with the company's cause of taking care of the environmental footprint of people on planet earth.

Solution

A brand with unique details that supported the identity and its symbolism.

Supported by concepts and practices of family farming, waste and poison reduction, food quality and practicality, we built a unique and authentic way to create the brand personality. In his name, an affectionate nickname of the word “greenery” and the color green, so present in this universe.Thus was born the Verdú Organics brand, a delivery that takes organic family farming from the field to each person's table. Cultivating the good!

Result

We developed a complete branding for the Verdú Organics brand, focusing on sustainability and food quality.

We have created a unique and authentic identity, represented by the name “Verdú” and the color green. We used stamps of fruits, vegetables, leaves and spices to create an organic and versatile graphic style. Celebrating nature and offering an authentic experience to its customers.Some results obtained after the launch of the brand and the new value proposition: 1102 customers served 16.1k followers on instagram + 113.15% of profile views in the month of brand transition

The collaborative work enchanted me, involving the company’s people and taking the customer into account. An efficient co-design process for brand building.