Customer
Xplore
Date
01/2023
We deliver
Performance
Challenge
How to generate more digital opportunities for a sales team and regain trust after previous experiences?
Xplore, a firm specializing in immigration, faced the difficulty of generating digital lead volume for a commercial team of six people. Trust was low after a poor experience with a previous partner, and there was a goal of getting at least 300 monthly leads to justify the contract renewal.
Solution
Transforming strategy into growth.
Using a Growth process, the Look & Feel team started with a diagnosis of previous campaigns to define hypotheses, testing positioning, formats, segmentation and channels. The first sprints helped validate the best strategies, enabling a scaling of investment to maximize leads.
Result
Exceeding targets and building a robust pipeline.
In the first month, the lead goal was exceeded, reaching 636 leads, of which 45% were qualified (SQLs) and generated $100,000 in revenue in the first three months. Today, the monthly average is 800 leads, with a qualification of 50%.
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