Customer
Volix
We deliver
Web site
Responsible team
Nelson Pereira
Bárbara Barcelos
Jéssica Nunes
Marcelo Glaser
Gabriela Chaves
Challenge
When the digital image does not reflect the depth of expertise.
Volix is a powerhouse in pricing and revenue management, founded by experts with decades of combined experience in the financial market and strategic projects. However, his digital presence did not translate this seniority.
They came to us with a clear challenge: the old website, with a startup aesthetic, was difficult to manage, complex to scale, and failed to communicate the depth and seriousness of its performance.
The brand needed a platform that reflected its true identity: technological and modern, but above all, expert and reliable.
Solution
A new digital identity: designing trust, strategy, and technology.
Look'n Feel, as a strategic partner, understood that Volix needed a website that was more than just functional. The goal was to create a platform that was easy to manage and scalable, with the look and sophistication of an established technology company, aligning perception and reality.
The proposal was to develop an intuitive, modern website with a design that reflected Volix's seriousness and expertise. The solution included a clear information architecture, a user experience (UX) focused on simplicity, and the integration of functionality that made it easier to manage content and add new functionality as the company grew.
In addition, the UX and content strategy was focused on articulating its complex solutions in a clear and direct way to its target audience: strategic decision-makers from large companies.
Result
Building a robust, scalable, and self-managing platform.
The project was executed with a deep collaborative process.
It started with a deep Discovery to understand the needs of Volix and its target audience. We then worked on creating a more professional design, focusing on fluid navigation and features that would simplify site management. We use modern platforms and easy-to-maintain tools, in addition to integrating an efficient content management system (CMS).
The development was focused on creating a robust, scalable and easy-to-adapt platform according to Volix's new needs.
Ensuring brand communication that is always relevant and up-to-date.
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