Customer
Backstage
Date
01/2020
We deliver
Complete Branding
Responsible team
Renato Amaral,
Nelson Pereira
, João Pinheiro
, Gabriel Anderson
Good ideas, great achievements.
Challenge
A brand present behind the scenes of the recent cultural history of Rio de Janeiro and that now also seeks the spotlight.
Our main challenge with the rebranding work was to renew the identity of an already consolidated company, repositioning the brand as an event producer with creative solutions, strengthening the internal culture and making its projects more attractive.
Solution
In an immersion within the brand, we understood that its greatest strength was its ability to put ideas on their feet.
The strategic path was to reinforce the capacity for realization and add creative delivery to the discourse. A genuine purpose was born, which works on both creativity and the ability to deliver and directs the brand to a clear positioning: Transform good ideas into great achievements.
Result
Inspired by Rio de Janeiro
We developed a complete branding for the Backstage brand, capturing the essence of Rio de Janeiro in its visual identity. Inspired by Lisbon's Rossio square and the Copacabana boardwalk, we created a unique symbol that balances dynamism and seriousness. With bright and natural colors that reflect the tones of Copacabana beach and with graphics and symbols that represent the eyes of the public, who appreciate the shows produced by Backstage. Our goal is to exceed expectations and turn ideas into great achievements.
I understand that the new brand represents exactly our new perception of the company. The agency helped us create new internal and external values and managed to masterfully synthesize our personality: agile, modern and emotional.
Roberta Kelab
CEO
[CASES]
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