Change the region
Change the region
Change the region
Change the region
With the passage of time and the growth of the brand, new needs emerged. It was evident that the previous look could not adequately represent the essence of the brand and all its aspects. In view of this, it was essential to develop a positioning that contemplated the magnitude of Levens, differentiating it from the competition through a narrative and visual territory that was little explored. In addition, it became clear that a new name would be essential to assist in the process of clarifying the business model and convey the company's proposal in a more coherent way.
To boost the growth of the Levens brand, it was necessary to create a new name that was original, distinctive and less descriptive, allowing it to differentiate itself from the competition. This new name reflected the magnitude of the company and its positioning, covering a visual and narrative territory little explored, in order to stand out in the market. In addition, it was essential to clarify Levens' business model as a care platform and ecosystem, which brokered health professionals and caregivers, differentiating itself from a traditional company with fixed and contracted employees. In addition, a visual identity was also developed that aligned with the company's proposal. We seek to create a simple, light and calm visual identity, capable of conveying the feeling of care and affection.
We developed a complete branding for the Levens brand, considering the new needs of the company. Our approach aimed to create an identity that would allow Levens to grow and expand consistently while preserving its essence. We explore visual and narrative territories that are little explored, conveying the feeling of care and affection characteristic of the brand. In addition, we created a new, more original and distinctive name, which contributed to the clarification of the business model. All this to ensure a solid foundation for Levens' growth.
Pedro Silva
