Customer
Taguatinga Shopping
We deliver
Advertising Action
The action @EuSouNoel (I Am Santa) brought the good old man directly from Lapland to live a Christmas in Brasilia.
Challenge
Present a Christmas action that would provide a differentiated experience for Taguatinga Shopping customers.
Every year, the malls carry out a campaign for Christmas, the most important date for retail. Our challenge was to create a differentiated action capable of engaging the public on social networks and that would draw the attention of the media.
Solution
We brought the good old man directly from Lapland to live a Christmas in Brasilia.
Christmas actions usually revolve around the humanization of Santa Claus inside a mall. To enhance this concept of humanization, we brought the character to the world of social media. The good old man became a digital influencer throughout the campaign.
Result
With 45 days of campaign, we had more than 600 insertions in the media, 42 thousand face-to-face visits and 60 thousand engagements on social networks.
5k followers in 1 month and a half on Instagram. 12% increase in the flow of people in the mall compared to the previous year. 10% increase in the number of sales compared to the previous Christmas. 51% increase in the number of participations in the draw compared to the previous year. 98% increase in new customer acquisition. 42% increase in coupons and 45% increase in the value of the exchange notes. We earned R$ 720k in spontaneous media, on Globo, SBT, Correio Brasiliense, Jornal de Brasília, Metrópoles and others.
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