Customer
Não Era Amor
We deliver
Branding & Website
Responsible team
Fernanda Hakme
Bárbara Barcelos
Beatriz Teotônio
Mel Valim
Mariana Colucci
Nelson Pereira
We want women to make stories and not become history.
Challenge
Consolidate the brand of an expanding impact business.
With the challenge of helping women get out of abusive relationships and regain control of their lives, Não Era Amor (It wasn't love) comes up with specialized methodologies to offer specific therapies on the subject. And with the need to expand the business, expanding its impact reaching not only women, but also psychology and society, our challenge arises.
Solution
Development of a new Branding and Website
After an extensive process of research and understanding of the business, we understood that we would need to define a brand strategy that would position Não Era Amor for its intellectual property in the theme of specific therapies for abusive relationships. Thus placing the brand as a reference for women, for psychologists and for society as a whole.
Result
Renewed branding, interactive website and touchpoints that connect.
We defined that Não Era Amor's market positioning should be an impact business, but that the most appropriate way to present the brand would be as an impact movement, concerned with impacting women, society and psychology to build a world free of abusive relationships. The whole process materialized in a strong and sensitive brand with points of contact concerned with connecting with each woman who interacts with the brand.
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