Customer
Bancorbrás
Date
01/2020
We deliver
Communication Campaign
For any setback, insurance is at Bancorbrás.
Challenge
Specialized in selling policies, Bancorbrás Corretora de Seguros is a well-known brand and leader in its segment.In a market where most companies bet on campaigns with a direct appeal to the product, we used the tradition of Bancorbrás and faced the mission of producing a campaign that portrayed home, personal and automotive insurance in a relaxed way.As it is an institutional campaign, it was necessary to create a timeless concept that could unfold in the various types of insurance that the company offers.In addition, it generates an identification with the public and differentiates itself from the flood of campaigns that deal with the benefit of security in a more direct way.
Solution
For any setback, insurance is at Bancorbrás.
We used the idea of the unpredictability of life as the central point of our campaign. We brought ordinary situations that seemed to be going well, but suffered some unexpected misfortune. With this, we translate the idea that while we do not have a crystal ball to predict the future, it is essential to have insurance.All this with a touch of humor to make situations lighter and show that it is easier to face all of them when you have insurance sold by Bancorbrás.
Result
In the first three months of the campaign, the growth in delivery volume was dizzying. We had a 267% increase in the number of clicks, approximately 300% in the number of people impacted and 19% in the volume of total conversions.In addition, the cost per interest became proportionally cheaper, a saving of 44% in the cost per click and 50% in the cost per thousand impacts.
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