@EuSouNoel - Agência Look&Feel

Taguatinga Shopping

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Strategy

Customer

Taguatinga Shopping

Date

01/2018

01/2020

We deliver

Advertising Action

The action @EuSouNoel (I Am Santa) brought the good old man directly from Lapland to live a Christmas in Brasilia.

Challenge

Present a Christmas action that would provide a differentiated experience for Taguatinga Shopping customers.

Every year, the malls carry out a campaign for Christmas, the most important date for retail. Our challenge was to create a differentiated action capable of engaging the public on social networks and that would draw the attention of the media.

Solution

We brought the good old man directly from Lapland to live a Christmas in Brasilia.

Christmas actions usually revolve around the humanization of Santa Claus inside a mall. To enhance this concept of humanization, we brought the character to the world of social media.The good old man became a digital influencer throughout the campaign.

Result

With 45 days of campaign, we had more than 600 insertions in the media, 42 thousand face-to-face visits and 60 thousand engagements on social networks.

5k followers in 1 month and a half on Instagram.12% increase in the flow of people in the mall compared to the previous year.10% increase in the number of sales compared to the previous Christmas.51% increase in the number of participations in the draw compared to the previous year.98% increase in new customer acquisition.42% increase in coupons and 45% increase in the value of the exchange notes.We earned R$ 720k in spontaneous media, on Globo, SBT, Correio Brasiliense, Jornal de Brasília, Metrópoles and others.

We managed to do a very special action that touched the hearts of customers, shopkeepers, press and opinion makers for the celebration of Christmas the way it deserves: with a lot of magic, joy, emotion, love and safety. It was an action of national impact that provided recognition of our @eusounoel and promoted Christmas at Taguatinga Shopping.